MAC+MAYA

Role: Design, brand guidelines, brand expression, brand development

Born as a Nature’s Bounty’s in-house brand, Mac+Maya was created to keep our beloved furry family member(s) healthy. The brand came up with 5 line of supplements helping to support joints, digestive health, overall nutrition, glossy coats, and reduced stress. The products are vet formulated, wheat free, crafted in the USA with globally sourced ingredients, and without artificial flavors or colors.

Our team knew we wanted to make the brand approachable yet professional, to remind the consumers of their dogs when they look at our packaging and to make them think that the supplements are reliable. That said, we chose out colors that popped while toning them down to give it a hint of seriousness. We then dissected the packaging to create assets from it. The result was a clever and premium branding that leaves smiles on faces.