The Best Bar Ever

Role: Design, brand guidelines, social media content, concept development

The Best Bar Ever is a protein bar brand believing in the power of real food and nourishing ingredients. Their bars are award-winning, chef-inspired, contain no artificial flavors, sweeteners or added preservatives.

With this in mind, our team used fruit photography to play up the “real food” personality. We introduced a fridge icon to remind the consumers to refrigerate the bar to prevent the product going bad in room temperature. We then incorporated vibrant, fun colors to elevate from the typical healthy, natural look used by competitive brands.

Social media contents and printed collaterals capture the brand essence and were expressed from existing brand assets and guidelines.